Cosmetic surgery for men has increased significantly since the 1990s. The top male cosmetic surgical procedures include nose reshaping, eyelid surgery, liposuction, breast reduction and facelifts.

The most common minimally invasive procedures include Botox, laser hair removal, microdermabrasion, chemical peel and soft tissue fillers.

In this article, we examine why cosmetic surgery for men is gaining popularity.

Remaining Competitive in the Workplace
While the common reasons why women usually get facial surgery or Botox are to look younger or more attractive, many men get facial procedures done to remain competitive in the job marketplace where they fear competition with younger men. The men who are getting Botox are usually between the ages of 35 and 65 and are professionals.

Seeing the Benefits
Men may be encouraged by others to get facial procedures. But when they see that other men or women have benefited from them, they will be more likely to consider trying it themselves. They may start with a relatively easy procedure such as Botox because they see that it is safe and works well for their significant other.

Increased Marketing to Men
In the past, websites for plastic surgery targeted women only. But today, plastic surgeons have areas of their sites that are dedicated to men and have galleries of images for them.

A Visual Society
Our society has become very visual. Social media images and online dating pictures have also caused people to want to look their best and have impacted cosmetic surgery for men.

Acceptance by Society
As our society is becoming more accepting of the differences of others and there are no longer strict gender roles for men and women, the stigma about men having plastic surgery has also changed. Men want to look good and can discuss facial procedures more openly than in the past.

How is your practice marketing to men and serving their needs through cosmetic surgery?

RhinoShield® makes it easy for both men and women to wear their glasses comfortably after facial procedures.